Nike | DICK’s connected membership
Nike and DICK’S Sporting Goods partnered up to provide a connected membership for both their audiences. The DICK'S ScoreCard | Nike Membership offers exclusive colorways and early access to products. To obtain acquisition and conversion, we executed many activations through paid media campaigns, in-store events for meet and greet with athletes, and celebrated members during Nike Member Days.
Agency | The Program
ACD | Ari Vance-Boreland
Design | Nguyet Bui, Dalton Shaul
Writer | Jess Sommers
SPORTS CHANGE LIVES
In celebration of DICK’S Sporting Goods’ 75th anniversary, we produced exclusive behind-the-scenes video content featuring globally recognized athletes, including Carmelo Anthony, Sabrina Ionescu, and Alex Morgan. This initiative was designed to drive engagement and encourage existing members to visit the app for access to the exclusive content.
The Story Of
A campaign to highlight the “behind the scenes” featuring new Nike gear in special colorways for Mother’s Day and Father’s Day that was exclusively available only to Nike | DICK’S members. By sharing these stories with members, we offer them an exclusive glimpse into the product development process—insight they typically wouldn't have access to. This transparency fosters deeper connections with our members, cultivating a sense of pride and ownership when they purchase the shoe.
Member Days
A celebratory treat for Nike | DICK’S Members, in October 2023, Nike Member Days featured special offers through a giveaway for participants to win Nike Strength gear and earn daily 2X ScoreCard points on select Nike items promoted through dotcom, social, influencers, and email.
